Animation as a Logo?
Sure, there have been animated logos, but what about animation itself as a logo of sorts? What piqued my curiosity in this was a recent post over at Creative Review, the British magazine that is all things design related.
They recently had a discussion among designers to choose their top logos of all time. The woolmark one won in case your curious. Last week, they posted the shortlists from their panel and there was a surprise lurking far down the page.
It was listed by Miles Newlyn who’s reason for including it was:
Nice animation and memorable mnemonic.
A bit short and sweet to be sure, but he is right in that it’s memorable. The image above has been engrained in the public’s consciousness for nearly 80 years, there must be something good about it, right?