The Importance of Having a Blog

I was chatting to a guy there at the weekend. Nice chap and rather talented with a pencil and paper too. He was telling me how he really wanted to work in animation in some form or another. Which was great, in fact he had already been in contact with some studios in New York about a possible internship (that’s a post for another day).

While all this was great and he was pushing himself to get out there and get recognized, I had to regretfully inform him that he was missing a big piece of his plan: a blog.

Now I use my blog more of a place to communicate my thoughts on animation because engineers are unlikely to know or even care about that kind of thing. However, if you’re either in the industry or trying to get in, a blog can make all the difference in the world.

Right now, I follow about 400 news feeds (give or take), of which about 300 or so are blogs, either individuals or small studios. Most of those are either collaborative, others a place to share artwork on a common theme, like Sugar Frosted Goodness, or individual. Among those, they are normally either places to post artwork, thoughts or to post some quick animatics or storyboards. Most often promote a show or exhibition they are in, which is also a great way to find out about local events, for example the Little Golden Books exhibit happening in downtown Baltimore that I hadn’t a clue about until I read about it on Steve Lambe’s blog.

My point is, and I made it to your man, was that if I want to see a collection of your work, i.e. your portfolio, I would rather see it on a blog, where you might post some WIPs or where you found the inspiration, rather than a static website. DeviantArt is also OK, but that is a much more structured environment. A blog allows you a lot more freedom and flexibility in how you present yourself and your work.

Besides all the wonderful benefits, it’s free! Either Blogger or WordPress.com (where this blog is hosted) don’t cost a penny to get up and going. Both have different strengths and weaknesses so at the end of the day, it comes down to personal preference.

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