Why Is Common Sense Being Ignored in Animated Features?

Budgets for animated features have been rising consistently for the past decade or so. While large blockbusters at the end of the 20th century struggled to top $100 million, today’s efforts often top 3.5 times that! This rapid rise has been accomplished mainly thanks to the superb commercial performance of animated features at the box office. So why then is common sense missing from the production process of such films?

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